Brief: Create a brand identity by using consistent visual language, and showcase this in a phone app, a website, and a TV app.
Approach: I focused on creating a consistent visual language throughout the brand and user experience.
Learnings: Branding, Prototyping, User Experience, User Interface Design, App/Web/TV Flow, Wireframing, Systems Thinking.
Length: 8 weeks.
About True Me TV
VARIETY | CHOICE | AMAZING USER EXPERIENCE
True Me TV is a new digital television streaming service for young people and their families.
True Me allows users to choose from hundreds of television shows a la carte and access them on-demand and via TV stream on their Apple TV or Chromecast connect television, computer, or device of their choice.
Primary users: Current cable customers, new users of Apple TV or Chromecast, Hulu and Netflix subscribers, viewers who watch Television shows on YouTube.
True Me TV's experience map shows the different stages of media production, media discovery, and media consumption.
Popcorn is a universal icon for TV, movies, and entertainment. It was only logical for me to include it in my logo design.
While developing the brand personality of True Me TV, it was exciting to create different mood boards that could reflect each aspect of the brand with colors, imagery, and type based on the emotions of media consumption.
This style tile expressed every aspect of the brand. I focused on creating consistency with type, color and imagery for a unified experience while using the app and website.
True Me TV is available for mobile. This mockup showcases the process of signing up for the service, all the way to watching a show.
True Me TV is available for the web. This mockup shows browsing through the different options, hovering over one, and making a selection
True Me TV is also available for TV. This mockup shows browsing through the content and making a selection.